Adcounty Media India IPO

LISTED
SME

BSE • Lot Size: 1600 • SME

Issue85
Listed130+53%
Now125+47.1%
47.1%

*Last updated on 11 Jan 2026

Price Band

₹80 - ₹85

Lot Size

1600

Issue Size

₹50.69 Cr

GMP

N/A

Subscription

273.08x

Analyzing...

IPO Schedule

1

Open

27 Jun 2025

2

Close

1 Jul 2025

3

Allotment

-

4

Listing

4 Jul 2025

About Adcounty Media India

Adcounty Media India is a digital marketing agency providing a comprehensive suite of services including performance marketing, influencer marketing, and programmatic advertising. They primarily cater to clients seeking to enhance their brand visibility and drive customer acquisition through online channels.

Key Strengths

  • High Return on Equity (ROE) of 47.28% indicates strong profitability and efficient use of shareholder funds.
  • Relatively low Price-to-Earnings (P/E) ratio of 10.16 compared to industry peers might suggest undervaluation.
  • Growing digital marketing industry provides favorable tailwinds for business expansion.
  • Comprehensive suite of digital marketing services allows for cross-selling and upselling opportunities.
  • Established relationships with key clients and partners.

Risk Factors

  • SME IPOs are generally more volatile than mainboard IPOs, posing higher investment risk.
  • Dependence on key clients could impact revenue if these relationships are disrupted.
  • Intense competition in the digital marketing space could erode market share and profitability.

Valuation Analysis

Considering the high ROE and relatively low P/E, the IPO appears reasonably valued, but investors should carefully consider the risks associated with SME IPOs and the digital marketing industry before investing.

IPO Details

ExchangeBSE
SegmentSME
ISININE0W1601012
Face Value10
Lot Size1600
Issue Size₹50.69 Cr

Key Metrics

ROE47.28%
ROCE47.27%
P/E Ratio10.16
Industry P/E20
EPS8.37
PAT Margin19.96%

Growth & Quality

ProfitableYes ✓

Subscription

Total2.21x
Imbalance Ratio4.4x

Documents

RHP not available

Key Dates

Open Date27 Jun 2025
Close Date1 Jul 2025
Listing4 Jul 2025