Value 360 Communications IPO

Issue:₹0

List:₹-

CMP:₹16.72

BSE SMELot: 0Marketing Communications

LISTEDSME

Issue Price₹0

Listing₹-

Current₹16.72

Price Band

₹0 - ₹0

Lot Size

Issue Size

GMP

₹0

Subscription

Content

IPO Schedule

Open

4 May

6 May

Allotment

7 May

Listing

11 May

About Value 360 Communications

Value 360 Communications Limited is an integrated communications and public relations company headquartered in New Delhi, India. The company specializes in brand reputation management, media relations, digital communication strategies, investor communication, crisis management, influencer engagement, and corporate storytelling.

Company Profile

The company was originally incorporated as Value 360 Communications Private Limited on April 23, 2009 under the Companies Act, 1956. Later, it converted into a public limited company and changed its name to Value 360 Communications Limited on January 29, 2025.

Registered Office

Particulars	Details
Registered Office	43A, Okhla Industrial Estate, Phase III, South Delhi, New Delhi – 110020
Website	www.value360india.com
CIN	U22222DL2009PLC189466
Telephone	011-46658888

Corporate Journey

Year	Milestone
2009	Incorporated as private limited company
2010–2015	Expansion in PR mandates across startups & technology
2016–2020	Growth in digital PR, social media reputation management
2021–2024	Increased corporate and enterprise clientele
2025	Converted into public company
2026	Proposed IPO on NSE Emerge

Services Offered

Service Category	Description
Public Relations	Brand visibility, media coverage
Corporate Communications	CXO communication, annual narratives
Crisis Management	Reputation recovery strategy
Digital PR	Online media amplification
Influencer Marketing	Creator partnerships
Investor Relations	Capital market communications
Event PR	Product launches, conferences

Industry Background and Market Environment

Indian PR Industry Snapshot

India’s public relations and strategic communications industry has grown rapidly due to:

Startup boom
Rising digital consumption
Reputation management demand
Political/public affairs growth
ESG and investor communication needs

Estimated Market Size (India)

Year	Estimated PR Industry Size
FY2021	₹1,600 Cr
FY2023	₹2,100 Cr
FY2025	₹2,850 Cr
FY2030E	₹5,000+ Cr

(Industry estimates using consulting/industry sources)

Growth Drivers

Driver	Impact
Startup ecosystem	New-age brands need visibility
IPO market growth	Need investor communications
Digital media growth	Faster brand narratives
Crisis sensitivity	Need reputation advisors
Influencer economy	PR + creators convergence

Competitive Landscape

The sector remains fragmented with large multinational agencies and many boutique firms.

Large Players	Mid/Regional Players
Adfactors PR	Value 360
Edelman India	Concept PR
Weber Shandwick	Perfect Relations
Genesis BCW	Independent boutiques

Future Outlook

The Indian PR sector is expected to grow at 12–15% CAGR, faster than traditional advertising due to measurable ROI and digital-first campaigns.

Company Business Overview

Value 360 is a service-led B2B communications company.

Revenue Model

Revenue Source	Nature
Retainer Fees	Monthly recurring fees
Campaign Fees	Product launches / events
Crisis Assignments	Premium short-duration mandates
Digital Strategy	Social media reputation work
Advisory Consulting	CXO & corporate mandates

Customer Segments

Segment	Examples
Startups	Tech, fintech, D2C
Large Corporates	Listed firms
Venture-backed Firms	Scaleups
Institutions	Industry bodies
Consumer Brands	FMCG, lifestyle

Value Chain Position

Client Brand → Value360 Strategy → Media/Digital Amplification → Public Perception

Competitive Strengths

Founder-led brand
Strong media network
High-growth startup expertise
Integrated PR + digital offerings
Repeat client relationships

Key Regulations and Compliance Framework

Since it operates in communication/media advisory, compliance is corporate rather than heavily licensed.

Applicable Laws

Law	Relevance
Companies Act, 2013	Corporate governance
Income Tax Act	Taxation
GST Act	Indirect tax
Labour Laws	Employee matters
IT Act, 2000	Data handling
SEBI Regulations	IPO compliance
FEMA	Foreign transactions

IPO Specific Regulations

Regulation	Purpose
SEBI ICDR Regulations	IPO disclosures
NSE Emerge Rules	SME listing norms
Companies Act Sec 26/32	Prospectus filing

Risk Profile

Key Business Risks

Risk	Explanation
Client Concentration	Few clients can impact revenue
Attrition Risk	Talent-heavy business
Reputation Risk	Negative campaign outcomes
Competition	Low entry barriers
Pricing Pressure	Agencies underbid
Economic Slowdown	Clients cut marketing budgets

Financial Risks

Risk	Impact
Receivable Delays	Cash flow stress
Working Capital Needs	Payroll-heavy model
Margin Compression	Higher employee costs

Investor Risks

SME listing liquidity risk
Volatile post-listing price discovery
Service-sector valuation sensitivity

Promoters and Ownership Group

Promoter	Role
Mr. Kunal Kishore	Promoter
Mr. Gaurav Patra	Promoter
Mrs. Manisha Chaudhary	Promoter

Group Entities and Associate Companies

Item	Importance
Subsidiaries	New business lines
Related entities	Cross-selling opportunities
Expansion arms	Geographic growth

Leadership Team and Key Executives

Executive	Position
Mr. Atul Sharma	CEO
Mr. Keshav Kashinath Shanbhag	CFO
Ms. Bhakti Sharma	Company Secretary & Compliance Officer
Mr. Kunal Kishore	Managing Director & Chairman
Mr. Gaurav Patra	Whole-Time Director

Corporate Governance and Board Committees

The company has constituted statutory committees.

Committee	Function
Audit Committee	Financial oversight
NRC Committee	Compensation & appointments
Stakeholders Committee	Investor grievances

Government and Statutory Approvals

As a communications and PR services company, Value 360 does not require heavy industrial licenses like manufacturing companies. However, it must maintain several statutory registrations to operate legally.

Key Registrations / Approvals

Approval / Registration	Purpose
Certificate of Incorporation	Legal existence of company
PAN / TAN	Income tax compliance
GST Registration	Indirect taxation
Shops & Establishment Registration	Office operations
Professional Tax (state-wise if applicable)	Employee payroll compliance
EPFO Registration	Provident fund obligations
ESIC Registration	Employee insurance
Import Export Code (if required)	Cross-border services
Trademark Registrations	Brand/IP protection
SEBI / NSE approvals	IPO and listing process

IPO Specific Approvals

Approval	Status
NSE Emerge In-principle approval	Received
ROC Prospectus filing	To be completed
SEBI ICDR compliance	Applicable

Financial Performance Overview

The company is a service-led asset-light business. Revenue growth and margins are the most critical metrics.

Historical Financial Snapshot

(Compiled from RHP financial sections)

Particulars (₹ Cr)	FY23	FY24	FY25	Jan 31 2026*
Revenue from Operations	30+	42+	56+	50+
EBITDA	4+	6+	9+	8+
PAT	2+	4+	6+	5+
Net Worth	8+	14+	22+	27+
Total Assets	14+	22+	32+	38+

10-month/period figures where applicable.

Note: Exact audited figures to be cross-verified with final prospectus tables. Based on available RHP summaries and trend interpretation.

Borrowings and Financial Obligations

PR and communications firms are typically low-debt businesses because they do not need plants or machinery.

Likely Debt Position

Type	Observation
Term Loans	Low / Limited
Working Capital Facilities	Possible
Lease Liabilities	Office premises / equipment
Vendor Payables	Standard trade cycle

Why This Matters

A low-debt balance sheet often improves:

Return on Equity
Cash conversion
IPO attractiveness
Lower interest burden

Risk Consideration

Even low-debt firms may face:

Payroll obligations
Receivable delays
Seasonal campaign cycles

Cash Flow Position

Cash flow quality is extremely important in service businesses.

Typical Cash Flow Structure

Activity	Impact
Operating Cash Flow	Positive if collections strong
Investing Cash Flow	Tech systems / office expansion
Financing Cash Flow	Loans / dividends / promoter withdrawals

Value 360 Business Model Cash Dynamics

Strength	Benefit
Asset-light model	Lower capex needs
Retainer billing	Recurring inflows
Low inventory	Better working capital

Risk

If receivables stretch from clients, reported profits may not convert into cash.

Important Financial Ratios

Profitability Ratios

Ratio	FY23	FY24	FY25	Interpretation
EBITDA Margin	13%	14%	16%	Improving scale
PAT Margin	7%	9%	11%	Strong trend
ROE	25%+	28%+	30%+	Efficient capital use
ROA	12%+	15%+	18%+	Asset-light model

Liquidity Ratios

Ratio	Estimated
Current Ratio	Healthy (>1.5x)
Debt Equity	Low
Interest Coverage	Strong

Valuation Ratios (IPO Dependent)

Ratio	Formula
EPS	PAT / Shares
P/E	IPO Price / EPS
P/BV	IPO Price / Book Value

Management Discussion and Business Strategy (MDA)

Likely Management Themes

Topic	Commentary
Growth	Expanding mandates across sectors
Margins	Better utilization of teams
Opportunities	Startup, digital, IPO communication demand
Risks	Talent retention, competition
Strategy	Scale integrated communication platform

Strategic Growth Priorities

Geographic expansion
More enterprise clients
Digital and influencer verticals
Investor relations business
Technology-led campaign analytics

Purpose of the IPO (Use of Funds)

Use of Funds	Strategic Benefit
Working Capital	Support growth mandates
Brand Building	Improve market presence
Office Expansion	New cities / larger teams
Technology Investment	Martech / analytics
General Corporate Purposes	Flexibility

OFS Portion

The Offer for Sale portion benefits the selling shareholder and does not go to company operations.

Pricing Logic and Valuation Basis

The IPO is book-built, meaning final price depends on investor demand.

Common Valuation Parameters

Metric	Importance
EPS	Profit per share
P/E Multiple	Market benchmark
Revenue Growth	Growth premium
ROE	Capital efficiency
Peer Comparison	Relative pricing

Comparable Listed Sectors

Since pure-play PR firms are rare, valuation may compare with:

Marketing agencies
Digital media firms
Consulting services firms
SME growth companies

Share Capital and Ownership Structure

Pre-Issue Structure

Component	Status
Promoter Shareholding	Majority ownership
Public Shareholding	Nil / minimal
Face Value	₹10

Post-Issue Structure

Component	Change
Fresh Issue Shares	New dilution
OFS Shares	Promoter partial sale
Public Float	Increases materially

IPO Size

Item	Shares
Fresh Issue	Up to 38,29,200
OFS	Up to 4,24,800
Total Issue	Up to 42,54,000

Shareholding Pattern (Post Listing Indicative)

Broad Ownership Mix

Holder Category	Approx. Post IPO
Promoters	Majority but diluted
Public Investors	Meaningful minority
Market Maker	Reserved quota
Institutions (if allotted)	Small share possible

Reservation Structure

Category	Allocation
Retail Individual Investors	Minimum 68%
Non-Institutional Investors	Minimum 29%
QIB	Up to 2%
Market Maker	Separate reserved portion

Dividend Policy

Value 360 operates in a growth-oriented service industry. Companies in expansion mode usually prioritize reinvestment over aggressive dividend payouts.

Likely Dividend Approach

Policy Area	Expected Approach
Early listed years	Moderate / selective dividends
Growth years	Retain earnings for expansion
Mature stage	Stable dividend payout possible
Decision Authority	Board + shareholder approval

Key Factors Affecting Dividend Decisions

Factor	Impact
Profitability	Higher profit supports payout
Working capital needs	Can reduce payout
Expansion plans	Retained earnings preferred
Regulatory compliance	Mandatory conditions apply

Related Party Dealings

As with many promoter-led businesses, transactions may exist with directors, promoters, subsidiaries, or related entities.

Common Related Party Transactions

Type	Example
Salary / Remuneration	Promoter directors
Rent / Lease	Office premises
Loans / Advances	Inter-company (if any)
Shared Services	Group entities
Reimbursements	Travel / admin

Why Investors Monitor This

Concern	Why Important
Pricing fairness	Avoid wealth transfer
Governance quality	Minority protection
Dependency	Operational independence

Key Agreements and Legal Contracts

The IPO process and business operations depend on several contracts.

IPO Related Agreements

Agreement	Purpose
BRLM Agreement	Lead manager responsibilities
Registrar Agreement	Allotment/admin support
Market Making Agreement	Liquidity support post listing
Underwriting Agreement	Subscription assurance
Escrow Agreement	Funds handling

Operational Contracts

Contract Type	Importance
Client Retainers	Recurring revenue
Employment Contracts	Talent retention
Vendor Contracts	Media / production support
Lease Agreements	Office occupancy

Rights of Equity Shareholders

Once listed, equity shareholders receive standard shareholder rights under Companies Act and SEBI norms.

Key Rights

Right	Meaning
Voting Rights	Vote on resolutions
Dividend Rights	Share in profits when declared
Bonus Rights	Bonus shares if issued
Rights Issue Participation	Buy new shares if offered
Annual Report Access	Financial disclosures
Transferability	Buy/sell on exchange
Residual Ownership	Claim after creditors in liquidation

Voting Power

Typically 1 vote per equity share, unless otherwise specified.

Other Statutory and Regulatory Disclosures

mandatory disclosures required under:

Companies Act, 2013
SEBI ICDR Regulations
NSE Emerge listing norms
Tax and legal reporting standards

Typical Mandatory Disclosures

Disclosure Area	Included
Risk Factors	Yes
Promoter Background	Yes
Financial Statements	Yes
Litigation	Yes
Related Party Transactions	Yes
Objects of Issue	Yes
Capital Structure	Yes
Industry Overview	Yes

IPO Investment Summary

Strengths

Strength	Why Positive
Fast-growing niche sector	PR demand rising
Asset-light model	Better returns possible
Strong promoter presence	Relationship-led industry
Expanding Indian market	Long runway
SME listing visibility	Can attract growth investors

Risks

Risk	Why Relevant
SME liquidity risk	Lower volumes post listing
Talent dependency	Human capital business
Competitive pricing	Margin pressure
Client churn	Revenue volatility
Premium valuation risk	Depends on IPO pricing

Value 360 Communications is a modern communications agency entering public markets at a time when branding, reputation management, digital narratives, and investor communication are becoming increasingly valuable. If priced reasonably, it may attract investors seeking exposure to a niche, scalable, service-sector growth company.